ASU's W. P. Carey School a great place to study sports business

Offered through ASU's W. P. Carey School of Business, the bachelor's degree in business with a concentration in sports and media studies was the subject of a recent article in Bloomberg Businessweek by reporter Patrick Clark.

The business school's past experience teaching the subject to MBAs, along with the school's location in the sports-saturated Phoenix area, make Arizona State University – and the W. P. Carey School of Business, in particular – a great place to study sports business, writes Clark.

"The school's Tempe, Ariz., campus puts students in close proximity to four major sports franchises, as well as a major hub for spring training baseball and various special events that include next year's Super Bowl," Clark adds.

In the piece, ASU business professor Michael Mokwa is quoted as saying, rather than teaching students to be salespeople or marketing communicators, "we want them to learn to manage and extend revenue streams, no matter where in the industry they work."

Launched in fall 2013, the BA program is growing in popularity and is expected to increase in enrollment by about 50 percent next year. A related certificate program is also available for the school's BS majors who want to gain some sports business experience.

Clarks writes, "Having access to leaders in the sports industry appeals to students such as Joshua Nacion, a junior from Las Vegas, who was attracted to Carey partly because he felt the school's Phoenix campus would make it easier for him to meet sports executives."

The piece also highlights a sports business conference, which took place at the school last week, featuring speakers from three major league sports teams and an executive from next year's Super Bowl Host Committee.

Access complete article below.