February 15, 2013

ASU startup creates metabolism-tracking device

Posted: February 15, 2013
Metabolic information flows via Bluetooth to an integrated app on a cell phone or tablet
Photo by: Photo by Breezing

Breezing, a new startup based on technology developed by researchers at Arizona State University, was the subject of a recent article appearing in Forbes. The Feb. 8 article, written by John Nosta, examined Breezing's metabolism tracker – the world's first portable device that can track an individual's metabolism and use that information to provide diet and exercise recommendations for maintaining or reaching a healthy weight.

"Tracking your activity is easy and almost mundane these days," Nosta writes. "New devices seem to 're-invent' the same old pedometer with a smartphone twist. And while that’s important, the emergence of mobile health and digital health is pushing the bounds of the quantified self.

"So, while activity and calories are one part of the equation, metabolic parameters are another essential part of the human equation that provides a more complete perspective," he writes.

ASU's NJ Tao, professor and director of the Center for Biosensors and Bioelectronics at the ASU Biodesign Institute, agrees with Nosta's statement: "The market is full of devices that help people track their exercise routines, such as miles ran or walked, but this is the first portable device that lets people track the most important component of all – their own metabolism."

The core technology of Breezing was created at ASU, and further perfected by the ASU spin-off company. Tao, Erica Forzani, Francis Tsow and Xiaojun Xian have been working on the technology to make it accurate, robust and user-friendly for end-consumers.

Breezing is being launched through a crowdsourcing campaign on Indiegogo, the largest global crowdfunding platform.

In the last decade, more than 50 companies have been formed out of business start-ups launched from ASU through Arizona Technology Enterprises (AzTE), the exclusive intellectual property management and technology transfer organization of ASU.  Start-up companies that have licensed ASU IP have attracted more than $300 million in financing from venture capital firms and other investors.

Article source:
Forbes


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