Arizona State University is thinking big - and it isn't expecting trouble attracting students. ASU's approach is to use the experimental educational genre known as the New American University in its goal to deliver both access and excellence. New American University means the "rethinking of the static organisational paradigms of American research universities," according to ASU President Michael Crow, who emphasises what he sees as their role as "the pre-eminent catalysts for societal change". Editor's Note: Links are included for informational purposes only. Due to varying editorial policies, news publications may remove or change a link for archival purposes at any time without notice.